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Your passions run deep. From girls’ night, to date night, to music and style, Menage a Trois Wines, and a lust for what’s wild.

PROVOCATIVE WINE BRAND LAUNCHES MÉNAGE À TROIS DECADENCE - Indulgent New Cabernet Sauvignon Joins Bold Brand’s Winning Portfolio
Fan Pic of the Week: Q&A with @Shimen_k

Fan Pic of the Week: Q&A with @Shimen_k

Each week, we showcase our favorite Ménage à Trois fan photo, and this selection comes from one of our Instagram fans, Shimen Krek. We ca ...

Spill Seekers: Clever Ways to Remove Your Red Wine Oops

Spill Seekers: Clever Ways to Remove Your Red Wine Oops

The dreaded red wine spill—we’ve all been there. From colossal cab sauv spills to major merlot mishaps, there’s no greater wardrobe ma ...

Slow Cooker Red Wine Pot Roast

Slow Cooker Red Wine Pot Roast

This Slow Cooker Red Wine Pot Roast recipe is the ultimate comfort food, feeling like a warm embrace on a cold, blustery January d ...

PROVOCATIVE WINE BRAND LAUNCHES MÉNAGE À TROIS DECADENCE - Indulgent New Cabernet Sauvignon Joins Bold Brand’s Winning Portfolio

ST. HELENA, Calif., September 6, 2017 – Ménage à Trois — the wine brand widely credited with defining the premium Red Blend category — has launched a new Cabernet Sauvignon, Decadence ($14 SRP). An annual $2- billion-dollar category, Cabernet Sauvignon is the no. 1 red varietal in the United States*.
Maintaining momentum following three consecutive no. 1 new wine item releases over
the past three years**, Ménage à Trois aims to bring to Cabernet Sauvignon what the powerhouse brand brought to Chardonnay with Gold and to Red Blends with Midnight and Silk.

“Ménage à Trois Decadence promises to be the portfolio’s most lavish, over-the-top Cabernet Sauvignon yet, and it delivers.” said Mark Dunlea, senior marketing director for Ménage à Trois wines. “Luxurious, rich and seductive, the seventeenth addition to the Ménage à Trois family aims to please.” Bold and boundless as the name suggests, full- bodied Ménage à Trois Decadence boasts uniquely rich, red berry flavors and aromas with a soft, round mouthfeel and a smooth, chocolatey finish.

Ménage à Trois was born from boldly curious founders who famously blended three distinctively different grapes into one wine in 1996. Ménage à Trois’ eye for innovation ensues today, with the iconic blend brand’s deliciously different Decadence release. Decadence works hard to deliver on the rich, sensorial experience expected from largest- dollar-growth varietal Cabernet Sauvignon***. Made with grapes sourced from California’s finest growing regions, Decadence is sure to steal the show and leave indulgence-seekers wanting...more.

About Ménage à Trois:
The Ménage à Trois portfolio comprises 17 offerings, including five wine blends, six red wines and six white wines. Ménage à Trois originated in 1996 with one wine — a blend of three red varietals — created by two psychiatrists at Folie à Deux Winery in Saint Helena, CA. Ménage à Trois wines are wholly owned and operated by Trinchero Family Estates, family-owned Napa Valley vintners since 1948. Please visit www.MenageaTroiswines.com to learn more.

Links:
Download Ménage à Trois Decadence fact sheet here: http://menageatroiswines.com/sites/default/files/MAT_Decadence_Fact_Shee...

Social Media Handles:
Facebook: @MenageaTroisWines
Instagram: @MenageaTroisWines
Twitter: @MenageaTrois

Sources:
*Source: Nielsen, Total US Retail, Dollar Sales & Dollar Sales % Change, 52 Weeks Ending 4.22.2017
**Source: Nielsen, Total US Retail, Dollar Sales Change vs. PY=$0, CY 2015, CY 2016, CYTD 4.22.2017
***Source: Nielsen, Total US Retail, Dollar Sales Change, 52 Weeks Ending 4.22.2017

Media Contact:
Brittany Klutzke, public relations manager for Trinchero Family Estates
[email protected]
#707-266-2333

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